How is sustainability and the local economy embedded into the supply chain?

Sustainability and support for the local economy are embedded into every stage of our sourcing and supply practices. As part of our ongoing journey toward B-Corp certification, we are actively reviewing and refining our supply chain to prioritise local, ethical, and environmentally responsible providers.

When choosing suppliers, we favour certified B-Corp companies, and when these businesses are local to us here in Cornwall or the South West, they are our first choice. This ensures we minimise transport emissions while supporting a circular local economy. For example, we aim to start sourcing packaging from Flexi-Hex, a Cornish company that produces 100% recyclable paper-based protective packaging. All of our outgoing shipments are accompanied by clear recycling instructions and QR-coded labels that link to our packaging recycling guide, reinforcing our commitment to responsible post-purchase behaviour.

We also structure our logistics to reduce emissions. When collecting reclaimed materials from our waste partners, we incorporate these visits into existing travel routes or commutes, eliminating unnecessary trips. When using couriers for materials such as recycled CDs from Bristol, we select carbon-offset or eco-friendly delivery services wherever possible.

Our waste partnerships exemplify cross-sector collaboration. Several of our partners now actively separate and store material for us, rather than discarding it. This change has not only helped reduce their landfill contributions but has created a small revenue stream for them, which further incentivises sustainable practices. These partnerships also allow us to access high-quality, otherwise-discarded materials that form the core of our Signature Range.

In our purchasing for day-to-day business operations—such as printing, uniforms, and marketing materials—we follow the same ethos: prioritising local providers with strong environmental or social credentials.

Looking ahead, our plans for a Community Interest Company (CIC) will enable further collaboration with local artists, charities, and schools. These partnerships will extend our supply chain into community spaces, allowing us to engage even more people in circular economy practices through shared creativity, education, and material recovery.